A top Spanish firm, Orange Espana, has launched the virtual branch of their mobile store. They are the pioneer mobile operator in Spain to own a metaverse mart. This virtual mart exposes its customers to varieties of new experiences.
Orange Virtual Store
Customers who visit the mart will have brands like Samsung, Oppo, Xiaomi, Huawei, and Google to explore. They will also enjoy discounts when they buy the same product in the real shops. Also, there are films of various lengths and space-related experiences.
The store can be accessed using VR headsets and computers. Customers may also visit the physical stores to enjoy the same experience. They will, however, need the support of a specialist or sales representative if they opt for the physical shop option.
Upon registration with their email, customers will obtain a promo code to activate the rate reduction on the merchandise they saw in the virtual store. An avatar is also available to answer all relevant questions.
The store is in three segments. Customers can enjoy product exhibitions and promo rooms in Commercial areas. They can also access assistance from advisors in this segment.
Gaming activities, competitions, and leisure-related activities, like TV programs, are found in the Leisure Area. The third segment is the Arena; this segment allows the recreation of real exhibitions in the digital store.
The virtual complex operates at 10Gbps. The Network Slices, a multi-lane highway, help organize the traffic. They all operate on Infinity fiber over XGS-PON. Delays and parking issues are also eliminated.
Visitors can enjoy numerous immersive experiences using Immersive Now. This data application has Android, IOS, and Meta Quest versions. They have 100plus movies, documentaries, or animated movies from famous studios like Warner. Space lovers also have a chance to witness Nasa’s rocket voyages.
Orange Espana Projects
After initiating programs focused on improving customer satisfaction, Orange Espana believe they can recreate a better customer treatment enjoyed physically in the virtual world. The company also plans to integrate Meta Quest 2 into its various VR gadgets. The firm has agreed with Meta as they start their various global operations.
The company channels one-fifth of its income annually towards satisfying customers’ changing needs; some of its initiated programs are ‘proximity proposal’ and Whatsapp improved customer services, exposing their customers to enhanced services.
According to Diego Martinez, a Unit Director at Orange, they believe they have added another medium of interacting with their customers through the new virtual store. He said this would further enhance their customers’ experience.